The World Needs More Spaces Like This

These are some of the smiling faces of our 2026 Coaching for Complexity program graduates! We feel so humbled to have accompanied another cohort of warm and wonderful human beings on their coach certification journeys. This year’s program participants joined us from Texas, Guatemala, Colorado, Portugal, Ecuador, India, Senegal, New Jersey, and North Carolina! Congratulations to these freshly certified coaches! We know that you are going to go on to do great things.

“The world needs more spaces like this. It was a reminder for me that so many kind, dynamic, and interesting people live in this world and that they have an immense power as individuals to impact their communities.”

~Cameron Skinner, Founder at Penhammer  and 2026 participant 

“Coaching is a Lens on Life” 

Our signature core certification program,  Coaching for Complexity, is a transformational ICF Level 2 accredited coach training program for educators, organizers, nonprofit leaders, parents, healers, and change-makers who want to deepen their impact — on themselves, and on the world around them. Our aim is to get more coaching skills into the hands of people who are making a positive impact on their communities and the world.

We recently caught up with 2024 program alum Karin Firoza on the value of coaching skills— what she describes as “a layer of consciousness” that she applies across her life (and sometimes can’t turn off). In the video below, Karin shares her thoughts on how coaching skills have supported her as a leader in the higher education space and gives advice to people considering a coach training.

“The advice I have is that this is really useful even if you’re not sure what you’re going to do with this skill set.”

~Karin Firoza, Associate Dean of Diversity and Inclusion at Princeton University and 2024 participant in Coaching for Complexity

Announcing our 2027 Cohort Enrollment!

We’re delighted to share that enrollment is now open for the upcoming cohort of Coaching for Complexity launches in January 2027! You can apply now for this cohort via our Enrollment Application. We’re already welcoming participants who joined the waitlist from our previous enrollment cycle, so we encourage anyone considering the program to apply early. Each cohort is intentionally limited in size and may reach capacity before the November 10, 2026 application deadline.

What’s Falling Apart in Your Life?

I want to become a coach, but I don’t have my own life figured out. Is that… ok?

We hear this question more often than you might think. A lot of people who are toying with the idea of becoming a coach are waiting for the perfect moment. Waiting to feel like they have their lives more figured out. Waiting to feel more… “together”. Waiting to feel like they have some kind of wisdom to contribute to someone else’s life.

But let’s face it. Having it together isn’t a thing. Life is constantly falling apart and coming back together in new ways. People have babies. They move house. Say goodbye to loved ones. Change jobs. People grow older (babies grow older too!). As coaches, our lives are no exception to this.

This constant process of change is the reason why people need coaching. Change, and fumbling our way through it, is a part of what makes life so beautiful (and at times, so hard).
Becoming a coach does not mean being an expert at life. As coaches, we practice holding space for others. We practice filtering all of the biases, hopes, fears, and expectations that might rise to the surface for us during a coaching conversation. We practice only passing on what is useful to our clients. These are the muscles we build, as coaches (for those of you out there who are educators, you probably already have some of these muscles!)

Nowhere in the job description of a coach is there a need for you to be “getting it right” in your own life. That said, training to be a coach helps build self-awareness, mindfulness, and a better ability to notice our own tendencies and self-regulate. And part of becoming a coach also means receiving transformative coaching support ourselves.

Even with decades of coaching experience, we don’t have it all together. We are imperfect humans trying to make meaning of our lives in a world full of storms. But we do spend a lot of time practicing and understanding what it means to not have it together— what it means to be a human being, in a constant state of becoming. We dig that process.

What’s falling apart in your life right now, and what is coming together? Who are you becoming, in this season of you? What helps you move through these shifts? Send us a message (hello@khf.ezb.mybluehost.me) and let us know!

With love and care,
Briana & Jenny

Sitting still together for a few minutes while the Earth spins faster

A group of coaches sitting in a circle

These days, the world seems to us to be accelerating out of control (which, to be fair, it sounds like Earth is actually spinning faster). In the face of overwhelming planetary suffering, you would think that life would slow down.

But slowing down unfortunately hasn’t been our experience. All over the world, business demands to happen as usual, even as the humans who make business possible tamp down their emotions like baristas preparing to pull perfect shots of espresso. Many of us need espresso to keep up with the relentless pace of Business as Usual During Climate Crisis, Genocide, and the Descent into Fascism.

If we must drink coffee, we’d rather sit still together for a few minutes than take it in a paper cup to go. Over the past two months, it has been a blessing and a joy to see many of your faces in our Coaching Café spaces. Opening up free spaces to coaches, non-coaches, and the coaching-curious was an experiment for us this summer, and we’re incredibly grateful we went for it.

So far, the Coaching Café spaces have welcomed people from every continent except Antarctica (side note— if you know anyone from Antarctica who is curious about coaching, please put them in touch with us). Experienced coaches, aspiring coaches, and people who are just interested in what a little coaching can do for them gathered with us to share and learn in intimate online communal gatherings. We’re especially grateful for members of our community who joined us in the middle of the night!

Ten minutes. That’s how long a micro-coaching session is during the Coaching Café. We do an exercise called Coaching without a License, where people split into breakout rooms to “try out” coaching (some of them for the first time). Both of us got to experience the benefits of what it means to be coached. Ten minutes is all it takes to reconnect to a remembrance that the sacred essence of life is right at our fingertips, and we can access that wisdom and power with just a little compassion and support from another human being.

As summer winds down, we will be dancing, coaching, laughing, putting our toes in the sand and the dirt, and trying our hardest to spend little moments doing absolutely nothing, even if it is just for 10 minutes.

With love and care,

Briana & Jenny

Coaching and Labor

Coach Ashley Kelly engages coachee Briana Bellamy in a process of deep somatic inquiry
Coach Ashley Kelly engages coachee Briana Bellamy in a process of deep somatic inquiry

Happy International Worker’s Day from Global Focus Coaching! This year we are reflecting on the meaning of May Day, a labor holiday celebrated around the world that commemorates unions protests in the United States, specifically the Chicago Haymarket Tragedy of 1886, where a bomb exploded in a crowd of civilians.

Eight people were accused of setting off the bomb, and seven sentenced to death, despite some of them not being present at the riot that day. Their trial was widely criticized as unfair and politically motivated— those accused of the bombing all held similar political beliefs that the capitalism system exploits workers and should be dismantled.

Their main demand? An eight-hour work day.

To this day, the Haymarket Tragedy is commemorated with the May 1 celebration of International Worker’s Day and is a time for expressions of global solidarity and labor rights. Ironically, this holiday is no longer officially celebrated in the United States because of public perceptions that labor organizers were dangerous radicals. During the Second Red Scare at the height of McCarthyism in the United States in the 1940’s and 1950’s, the US government created a new Labor Day in September to detach the holiday from its leftist origins as a part of the idealogical project of containing communism to combat the Soviet Union.

Does any of this sound familiar? What does this have to do with you, or with the coaching industry?

For one thing, most of us are coaching within a global capitalist context. Although coaching has many cultural origins (check out our Re-telling the History of Coaching post), much of the coaching industry is embedded in the modern workplace. In many cases, coaching is offered as a benefit to employees to improve their experiences. As the coaching industry rapidly expands, we also see more people portraying coaching as a shortcut that shields you from the capitalist context, offering snake oil promises of four-hour work weeks and six-figure monthly incomes (skip to minute 8:52 of this interview with Jenny to hear our thoughts on this).

For us, coaching isn’t a secret workaround to escape from wage capitalism. We’re not interested in protecting ourselves from unjust systems while everyone else continues to be crushed by them. Many of the coaches who learn with us work with clients who are directly tackling the issue of social and labor rights.  We view coaching a much-needed human skill that has been co-opted by the capitalist system but doesn’t belong to it.  As Briana loves to note, many of the “ills” that clients bring into coaching sessions are connected to the basic struggles of existing within a modern capitalist system and the values inherent to that system. As we continue to grow our understand of the facets of the human experience that can benefit from coaching, understanding our relationship to labor and our inherent human rights is essential.

As professionals, how do we offer coaching in a values-aligned manner while also acknowledging our real material needs for our livelihood? It’s important to us that we equip our coaches-in-training with more than just small business skills. A lot of business advice for new coaches advises you what to believe, and what not to feel. Don’t feel awkward talking about yourself. Don’t undervalue your services. Believe in your worth.

Both of us remember feeling frustrated with this type of advice. When we launched our first individual coaching practices, we had no idea how to run a business (spoiler alert: we’re still learning), and a lot of the advice out there felt inauthentic to who we were and how we wanted to show up in the world. For us, that process has been a long one, and at times, a messy and uncomfortable one. One of the most important ingredients for us in finding our voice has been time. The more we practice telling our own story, the more we understand the core of our message and the more people we find who resonate with it. Real talk, though: it’s been hard work.

Coaches who are launching their own practices navigate their own relationship to labor, money, and time as they run small businesses and find other ways to incorporate coaching professionally. During our coaching program, we dive into the deep feelings around our time, labor, and money, including fear, resentment, identity, and sense of worth— not as business liabilities to gloss over or “fix but as feelings to acknowledge and be deeply present with. It’s important to us that you walk away from our programs with the tools they need for deep inquiry about your own relationship to labor.

Wishing you all a happy May Day!

In solidarity,

Briana & Jenny

Transforming Oppressive Systems: Coaching as a Tool for Social Change

Greetings from Global Focus Coaching. We hope that you are healthy and safe, and managing to find small moments of joy and light in these turbulent times. The past few months have been a chaotic, heartbreaking, and sometimes terrifying.


In the US, we’ve been watching students and activists get arrested and targeted for political dissent and standing up for human rights while funding is slashed for basic human services. The definition of who counts as a human being, already too narrow, excludes more and more people every day. Around the world, people already suffering from illness, famine, and war are finding themselves crushed underfoot by the whims of a few reckless billionaires.


We feel fortunate to be a part of community of educators, healers, activists, and leaders who are working to imagine and plant seeds for a better future. These people already had a lot of work to do— and many have been thrown into survival mode in the past few months.


Veterans of social change work know that inflicting trauma and fomenting chaos and division are well-known techniques for oppression. And it works. As this Forbes article so aptly sums it up: Fear shrinks your brain and makes you less creative.


In times like this, all of us have instinctive responses. Fight. Flight. Feign. Isolate. But when we take the time to slow down and breath, we can get organized. Get connected. Take care of each other.


Over the past several months, the two of us have taken some time off to reflect, ground, and direct our energy where it felt urgently needed. For Briana, who recently gave birth to a beautiful baby girl, this has meant spending time nourishing her growing family. Jenny and her family recently said goodbye to the sacred month of Ramadan, a time of reflection, gratitude, and prayer in a moment where faith has been an important anchor.


We’ve also been reflecting on what we’re doing, and why. We still believe that coaching is a powerful tool for dismantling oppressive systems from within and designing imaginative actions. Two years ago, we created our Coaching for Complexity program to put transformative coaching skills into the hands of people who are improving their communities. 

With renewed purpose, we’re gathering a new cohort in October. Will you join us? Because that’s exactly what corrupt and exploitative leaders don’t want us to do— start imagining a world that is radically kinder, gentler, more just, and more beautiful.


Briana & Jenny

Our Coaching Community in 2024: A Year of Gratitude & Growth

Happy New Year from Global Focus Coaching! As 2024 comes to a close, we’re looking back with gratitude for a year of deep learning, connection, and growth in our coaching community. This December, we celebrated the graduation of our very first cohort of Professional Certified Global Coaches! 2024 was an incredibly rewarding year as we ran our very first professional coach certification program, Coaching for Complexity. After nine months of hard work and many hours of study, practice, and supervision, this inspiring group of graduates are launching their own coaching practices and integrating professional coaching into their work as educators, facilitators, DEI practitioners, herbalists, healers, farmers, activists, and non-profit leaders.


Wishing you a safe, peaceful, joyful, and healthy Happy New Year!


With gratitude and care,

Briana & Jenny

Stories from Our Graduates

Babacar Mbaye (above left) is an educator who will volunteer as a coach for an NGO working with youth at risk and keep working with Senegalese college students. Read more about Babacar’s story.


Amber Keith (above right) is a plant woman, yogi, educator, and grief and death doula who integrates coaching into her healing and rites of passage facilitation. Read more about Amber’s story.

Karin Firoza (above left) is a DEI practitioner and facilitator.  “I am already incorporating many of my coaching skills into my work as an educational equity consultant. I will work toward my ICF certification and am aspiring toward becoming a full time coach in the next two years with a focus on DEI change management and conflict resolution.”


Berta Gielge (above center) is an educator, farmer, and Permaculture specialist. “Exploring the art of coaching, I learned so many things about myself, and about the potential of holding space for each others growth. I can see the skills I have gained in the training and am continuing to gain in the practice to benefit my work as an educator with students, and also as a facilitator and trainer in my Permaculture work.”


Annika Ruben (above right) is an educator and facilitator currently launching her coaching practice as a side gig. “Aside from learning the more technical skills of coaching, each weekend intensive also felt like a celebration of the struggles, joys, and authentic lived experiences of everyone in our cohort. I would 100% recommend this course to anyone looking to improve their personal relationships, become more self-aware, bring coaching skills into their current job, or start coaching clients of their own.”

Reflections on our August Retreat

This August in El Sobrante, California, we gathered a group of coaches from our Coaching for Complexity cohort, along with body workers, theater facilitators, educators, yogis, non-profit leaders, and other social change-makers looking to ground themselves in somatic practices. Our 2-day Land Within Yourself Retreat was a deeply connective and restorative chance for us to dig into the somatic aspects of coaching and interpersonal work, and allowed cohort members who had only spent time together on Zoom to finally interact in person! Special thanks to Somatics Coach Ashley Kelly for her warm-hearted expert guest facilitation.

Gratitudes

We’d like to share a HUGE acknowledgement to two of our graduates, Carla Wojczuk, our Curriculum Creative, and Liz Wiig, our Director of Programming, who supported initial curriculum and program design for our first cohort! Thanks to our professional coach panelists, Farheen Choudhary, Grace Boda, and Andrea Garfield for sharing your professional journeys with our participants! Big thanks to Mentor Coaches Kai Stowers and Georg Apitz for their expert facilitation and caring mentorship of participants throughout the program!Gratitude to all of the caretakers behind the scenes who allowed space for our coaches (and faculty) to learn and grow together!

Looking Ahead to 2025

Get certified. Become a coach. Ready to become a Professional Certified Global Coach? Sign up for our waitlist and be the first to know when we announce the launch of our 2025 cohort of Coaching for Complexity

Alumni Spotlight: Babacar

Coach certification program alum Babacar Mbaye enjoying time in nature
Babacar Mbaye, Coaching for Complexity alum

Dakar, Senegal

Coaching for Complexity Participant, 2024

Tell us a bit about yourself! What’s your story?


I have always believed in our individual greatness. I have always been trying to find the ways we could shine because we are, all of us, stars. I became a teacher to help learn, a mentor to help grow, an educator to help explore, then a coach to do what I meant to do

What drew you to become a coach?

For years I was telling people that my job as an educator was to teach life skills and I liked it. Then I realized that what I wanted to do all these years was to hold a sacred space, a womb-like space where rebirth could happen. That’s what coaching is about.

What do you say at dinner parties when people ask “what do you do?”

I am a people’s gardener, a caretaker of their unique beauty.

Coach certification program alum Babacar Mbaye enjoying time in nature

How did you know it was the right moment for you to pursue a coaching certification?

At some point I felt like I had to move forward so I started searching. I have never wanted to tell people I wanted them to have a say and invent their own ways to grow and glow. Then I heard about coaching, learned more about it from the founders of Global Focus Coaching. What I heard struck a chord.

What made you decide to go with Global Focus Coaching? How do your values align with GFC’s programs?

Because I work in the cross-cultural world, believe in justice, diversity and equity; most of my life is about dissenter and decenter. I have care for values, wholeness and the human. I just love that their focus is global and inclusive in action

What have been your biggest challenges on your coaching journey?

Maybe… getting started!

What has been the most rewarding parts of your coaching journey?

Realizing how effective and empowering the training and tools provided are. Being able to effectively coach across cultures.

What is the most important thing you learned from the program?

I learned that is possible to be inclusive in our conception and practice in industries like coaching while respecting all the standards. I learned that it is still possible to change our practices accordingly.

How has coaching helped you so far? Where do you see coaching fitting into your life in the long term?
Coaching has helped me make my dream come true. I have always wanted to have professional skills in alignment with my values so that it is meaningful and useful. Coaching has brought more optimism, compassion in the way I lead my life. Coaching will be the brightest part of my life

What did you wish you had known before starting your coaching journey?

That the most difficult thing is making the first few steps; that coaching can be universal

Anything else you want people to know about you?

I am deeply spiritual and I love meditation, music and traveling. I am curious at heart a lover of nature.

Re-telling the History of Coaching

Coach connecting with client

One of the most common questions we receive from people considering our Professional Coach Certification Program is: where does coaching come from?

The his-Story that Gets Told

The interpersonal coaching industry (sometimes called “life coaching” or “leadership coaching”) as we know it today became formalized by a North American financial planner called Thomas Leonard. He founded the International Coaching Federation (ICF), an accrediting body and global coach network that is still seen as the gold standard for coaching education accreditation.

Leonard’s approach was building on the human potential movement that was becoming popularized in the United States in the 1960’s. In the decades that followed, there was a growing emphasis on personal and professional development that grew “soft skills” such as communication, leadership, and intercultural awareness. Leonard was also deeply influenced by the Socratic Method (believed to have originated in 5th century Greece).

It’s important to note that coaching, and growing workplace trends that linked personal and professional development, were grounded in capitalist values of maximizing worker productivity and maximizing understanding of consumers in order to enhance sales. All of us are shaped by our identities and experiences. Thomas Leonard’s approach to coaching were inevitably shaped by his background as a white, male, North American financial planner— these factors have inevitably molded the mainstream coaching industry, including the International Coaching Federation, around the values that were a part of the systems and communities he was a part of.

A Critical Look at the Dominant Narrative

At Global Focus Coaching, we’re skeptical of the narrative that holds up Thomas Leonard as the father of modern coaching. While Leonard played a key role in the formalization and growing popularity of the coaching profession in North America and Europe, we don’t buy that the story of coaching starts with him. In our coach certification program, we reground the history of coaching by teaching that coaching has many cultural origins. When we attribute coaching’s origins and choose to only center Whiteness and westernness, we leave out countless other important contributors to the conversation.

The first thing we feel is important to recognize is that many popular philosophical and psychological concepts from the human potential movement were co-opted from Eastern philosophies without attribution to the lineages where they originate (a trend that is still especially prevalent with mindfulness practices taken from Buddhist traditions). Many concepts in Western psychology do not belong only to the North American and Western European academic traditions (although those traditions have historically hoarded the power and legitimacy associated with that knowledge).

We also need to honor and acknowledge that many foundational practices in interpersonal coaching have been used for centuries in indigenous cultural traditions around the world. Just look at the indigenous Native American and African roots of restorative justice practices— a powerful example of what group coaching can look like. In Native American communities, mentoring from elders is “closely integrated into Native culture—considered key to strengthening communities and helping develop leaders” and many are working to decolonize Eurocentric approaches to mentorship in Indigenous communities.

Christian Elongué, a skills development consultant in Ghana, writes that “Mentoring is a universal practice present in almost every culture. In Africa, mentoring is mostly informal than formal.” While Elongué advocates for formalizing mentoring culture on the continent, we would also argue for a need to reform the way the coaching profession talks about informal coaching, group coaching, and mentoring. Why should the many coaching traditions around the world have to assimilate to White and western cultural expectations in order to be considered legitimate?

What are the curricular implications of acknowledging coaching’s many origins?

When we piloted our signature coaching program, Coaching for Complexity, for the first time, we did so with a cohort that included participants from Senegal, India, Canada, the United States, Poland, and Austria.

The feedback that we received from participants in places that have been historically underrepresented or ignored in the coaching industry is: “this doesn’t apply to my context.”

So many things that are typically taught in an ICF-accredited, Level 2 coach certification are built in a way that centers dominant culture European and North American experiences. The way we approach establishing written coaching agreements. How conflicts of interests are defined in the coaching relationship. The heavy emphasis on individual coaching over group coaching. The common and problematic pretense of objectivity on the side of the coach.

What does it look like to teach coaching skills in a way that leaves room for multiple ways of being and knowing? What can we learn when we amplify voices that have been excluded or undermined in the conversation? How do we help the coaching industry grow beyond the gentrification and bureaucratic gatekeeping that has become the norm with organizations like the International Coaching Federation? These are the questions that we continue to grapple with as we refine our curriculum so that it is culturally responsive and relevant to participants from communities around the world.

Why Leaders Should Coach

Remember when that article came out in Forbes about the impact of managers on our mental health? The article cites a Workforce Institute report that revealed that our direct supervisor at work has an equal impact on our mental health as a spouse, and a more significant impact than either our doctors or our therapists.

Take a moment to drink that in. Think about how much vetting goes into selecting a spouse. There is a reason that matchmaking has a rich history around the world, and that most people don’t enter into a long-term romantic commitment lightly. In some cases, a trusted elder has to investigate the candidate’s entire family, income, connections, and upbringing. In other cases, people will live together for decades before deciding to formalize things.

Most of us don’t choose our manager. And yet, so much of our time at work (which for many people, means our time on Earth) is dictated by who our supervisor is and how they approach their role. Leaders who are unable to regulate their own stress or have poor communication skills can have devastating impacts on the wellbeing of their co-workers and on their organization as a whole.

If you’re sitting there wondering “just how big of a problem is this?”, we would encourage you to take a moment to Google toxic boss. We’ll give you a moment to process.

So what are the origins of this problem? Why are so many managers… well, unskilled, at being managers? We spoke to an HR expert in the non-profit world, who shared their assessment:

“Most of the time, people get promoted because they are good at doing the jobs of the person who they will be managing. This doesn’t necessarily translate into skills or experience as a supervisor.”

A surprising number of organizations don’t implement 360 feedback processes or other systems for assessing the efficacy of managers. This means that while managers may be accountable to their boss, they aren’t necessarily accountable to their direct reports. It’s also common for managers to rise in the ranks of an organization without receiving any direct training on how to manage people.

So what’s the solution? We would argue that investing in soft skills training for leaders is essential to promote workplace wellbeing for all employees. In fact, this systemic issue was our main motivation for creating Fundamentals of Coaching, a leadership development program that teaches essential coaching skills to help people feel the joy, alignment, and connection we all need to flourish. We believe that when people thrive, organizations thrive. Equipping more people with coaching skills can reduce harm in the workplace and support everyone’s collective wellbeing.

How Do I Choose A Coach Certification Program?

woman with hand over heart wearing flower crown

Choosing a coach certification program can be confusing. You might be asking yourself: How do I know if a program is legit? How much “rigor” is actually necessary?

Because the interpersonal life coaching industry (or as we call it, “coaching”) is not formally regulated, it can be tough to find a program that helps you grow personally and professionally, is seen as legitimate professional certification by prospective employers and clients, and also resonates with your values.

To help you with your process, we wanted to highlight a few key considerations everyone should think about before committing to a coach training program.

1. How do I want to apply my coach certification?

Who are you getting your coach certification for? Is it just for your own learning and curiosity? Are you looking to grow professionally as a leader and manager? Would you like to start your own coaching practice?

Not all people who train to do coaching are going to work as full-time professional coaches (just like not all people who learn facilitation skills are going to be full-time professional facilitators). Some of the most common applications of a coach certification program include:

  • Bringing coaching to your existing role (common for leaders, managers, and educators)
  • Combining coaching with another skill (financial planning, dance teaching, wedding planning… the possibilities are infinite!)
  • Working as a contracted coach for companies like BetterUp or Lyra Health
  • Work as an internal coach (sometimes paired with HR or People & Culture responsibilities)
  • Open up your own coaching practice (this could be full time or a side gig)

2. Who are the stakeholders for the application(s) I chose?

If you want to open a private coaching practice, your main stakeholders will be potential clients. Does your target client base feel more comfortable working with a coach who has been trained in an accredited program? Do they care if you have an MBA certificate? Would you want to take the extra step of pursuing an ICF credential? Maybe this doesn’t matter to your clients. Maybe it does!

If you want to get hired as a coach for a company or work as an internal coach, many companies are looking for coaches who have completed a Level 2 training that is accredited by the ICF (formerly known as the ACTP path). Some companies require that you have an ICF credential (this is an additional step you complete after your certification program that requires a minimum number of professional coaching hours, mentor coaching, and a rigorous examination process). Our equivalent of this is our signature coach certification program, Coaching for Complexity.

If you don’t plan to have your own coaching practice or coach for someone else, you might not need a full professional coaching certification. Instead, you might want to look for a training through a trusted provider that teaches essential coaching skills but doesn’t necessarily equip you to open a private practice. An example of this is our Fundamentals of Coaching program, which teaches coaching skills but doesn’t necessarily prepare you for ICF credentialing or teach ethical guidelines for opening a private practice.

3. What are your values?

Once you’ve decided what type of training you’re looking for, you’re going to want to figure out where. We hope you might consider embarking on your coaching journey right here at Global Focus Coaching, and we strongly recommend writing down the core values that motivate your coaching journey. Then, take a look at the company values for the coaching program you’re interested in. Do they align? The more alignment, the better fit the program is likely to be for you!

4. What are the different types of programs out there?

On one of the spectrum (the most rigorous and time-consuming), there are MBA certificate programs (receiving coach training as a part of your MBA). On the other end of the spectrum… you can just call yourself a coach. Because the coaching industry is not formally regulated, anyone can call themselves a coach. Between these options are training programs that are accredited by large coaching organizations like the ICF and EMCC Global. There are also numerous coach certification pathways that don’t have accreditation, and they vary in quality.

In our opinion, the MBA certificate route is generally more rigor, time, and money than you need to invest to gain professional credibility in the coaching industry (although it may be valuable for other reasons). We also caution you to be wary of programs that promise you’ll start to earn millions of dollars or tell you that you can become a coach overnight. The options that fit most needs usually falls in the middle. If you want to work as a coach in 1:1 settings, we recommend checking whether your certification program teaches the ICF code of ethics and core competencies. This will help you maintain ethical standards and have a high level of integrity in your practice.

Watch our free webinar, Choosing Your Coaching Path, to learn more!

To learn more about coaching, as well as the differences between coaching, consulting, mentoring, and therapy, watch our webinar or check out our FAQ page.